Week 1

Introduction to Digital Age Marketing

In this module, you will understand how the Internet finds and attracts your ideal customer. You will also understand how each channel plays a role in every step of the online customer journey.

You will begin to understand how we need to create a digital marketing plan for our business based on the habits of consumers and you will map your customer journey and business roadmap.

Learning outcomes:

My Authentic Story

• Understanding the Digital Age Customer
• Understanding Search Marketing & Social Media Marketing
• Essential Approach for Online Success
• What is a Connected Customer?
• Digital Channels for Marketing
• How to Map our Business to our Ideal Customer