Week 2

Content Marketing & Planning

In this module, you will understand how content (video, audio, graphics & text) play a role in digital marketing. You will also plan your own 12-month or seasonal digital content calendar.

Learning outcomes:

• What is content marketing?
• The content marketing funnel
• How to create content that generates results
• Building your story in 3 parts
• Understanding content metrics for success
• How to map your seasonal content plan