Digital Marketing Modules

Week 1

Introduction to Digital Age Marketing

Week 2

Content Marketing & Planning

Week 3

Your Content Marketing Plan

Week 4

Facebook Marketing – Part 1

Week 5

Facebook Marketing – Part 2

Week 6

Instagram Marketing

Week 7

Instagram Video & GDPR for Digital Marketing

Week 8

Website Optimisation

Week 9

Google My Business Profile & Google Analytics

Week 10

Google Pay Per Click (PPC) Advertising

Week 4

Facebook Marketing – Part 1 & Shopify Masterclass

In this module, you will audit your own Facebook Page against my best practice checklist. You will learn the tactics to have a successful Facebook presence for marketing and how to craft content that generates customer interest and engagement. You will also prepare your Facebook Marketing plan for the year/season.

This module includes a masterclass in Selling Online with Shopify.

Learning outcomes: