Digital Marketing Modules

Week 1

Introduction to Digital Age Marketing

Week 2

Content Marketing & Planning

Week 3

Your Content Marketing Plan

Week 4

Facebook Marketing – Part 1

Week 5

Facebook Marketing – Part 2

Week 6

Instagram Marketing

Week 7

Instagram Video & GDPR for Digital Marketing

Week 8

Website Optimisation

Week 9

Google My Business Profile & Google Analytics

Week 10

Google Pay Per Click (PPC) Advertising

Week 3

Your Content Marketing Plan

In this module, you will learn how to create long-form content and repurpose it into short-form content for social media.

Learning outcomes:

  • What is content repurposing?
  • Creating long-form content
  • How to repurpose for social media

VIDEO

AUDIO

SLIDES

WORKBOOK & RESOURCES