Digital Marketing Modules

Week 1

Introduction to Digital Age Marketing

Week 2

Content Marketing & Planning

Week 3

Your Content Marketing Plan

Week 4

Facebook Marketing – Part 1

Week 5

Facebook Marketing – Part 2

Week 6

Instagram Marketing

Week 7

Instagram Video & GDPR for Digital Marketing

Week 8

Website Optimisation

Week 9

Google My Business Profile & Google Analytics

Week 10

Google Pay Per Click (PPC) Advertising

Week 10

Google Pay Per Click (PPC) Advertising

In this module, you will learn how to set up a Google Pay Per Click ad campaign.

​Learning outcomes:

  • Google Ads
  • How to set up Google Ads
  • Keyword research
  • Measuring ad success

VIDEO

Part 1 – Website Best Practice 

VIDEO

Part 2 – Analytics Dashboard with Nova 360

VIDEO

Part – 3 Google PPC

AUDIO

Part 1 - Website Best Practice

Part 2 - Analytics Dashboard with Nova 360

Part - 3 Google PPC

SLIDES

Week 10 Slides - Google PPC Advertising

WORKBOOK & RESOURCES

Week 10 Workbook - Website Checklist
How to Structure PPC Ad Copy
How to set Up a Google Ads Account