Digital Marketing Modules

Week 1

Introduction to Digital Age Marketing

Week 2

Content Marketing & Planning

Week 3

Your Content Marketing Plan

Week 4

Facebook Marketing – Part 1

Week 5

Facebook Marketing – Part 2

Week 6

Instagram Marketing

Week 7

Instagram Video & GDPR for Digital Marketing

Week 8

Website Optimisation

Week 9

Google My Business Profile & Google Analytics

Week 10

Google Pay Per Click (PPC) Advertising

Week 9

Google My Business Profile & Google Analytics

In this module you will complete your first digital marketing funnel and learn useful tools to complete digital marketing tasks. You will also complete your business profile on Google.

​Learning outcomes:

  • Creating a digital sales funnel
  • Essential tools for digital marketing
  • How to set up your Google Business Profile

VIDEO

AUDIO

SLIDES

WORKBOOK & RESOURCES