Digital Marketing Modules

Week 1

Introduction to Digital Age Marketing

Week 2

Content Marketing & Planning

Week 3

Your Content Marketing Plan

Week 4

Facebook Marketing – Part 1

Week 5

Facebook Marketing – Part 2

Week 6

Instagram Marketing

Week 7

Instagram Video & GDPR for Digital Marketing

Week 8

Website Optimisation

Week 9

Google My Business Profile & Google Analytics

Week 10

Google Pay Per Click (PPC) Advertising

Week 8

Website Optimisation

In this module you learn the basics of search engine optimisation, the importance of link-building and how to complete on-page SEO.

​Learning outcomes:

  • What is search engine optimisation
  • Technical SEO
  • On-Page SEO
  • Link Building

VIDEO

AUDIO

SLIDES

WORKBOOK & RESOURCES