Digital Marketing Modules

Week 1

Introduction to Digital Age Marketing

Week 2

Content Marketing & Planning

Week 3

Your Content Marketing Plan

Week 4

Facebook Marketing – Part 1

Week 5

Facebook Marketing – Part 2

Week 6

Instagram Marketing

Week 7

Instagram Video & GDPR for Digital Marketing

Week 8

Website Optimisation

Week 9

Google My Business Profile & Google Analytics

Week 10

Google Pay Per Click (PPC) Advertising

Week 7

Instagram Marketing & GDPR for Digital Marketing

In this module you will learn how to leverage Instagram TV and understand what metrics matter on Instagram. You will also understand your obligations around data protection and the European GDPR legislation.

​Learning outcomes:

  • Managing Your IGTV Channel
  • Visual Storytelling with Stories
  • Visual Storytelling with Reels
  • Instagram Analytics
  • GDPR and digital marketing

VIDEO

AUDIO

Instagram Marketing & GDPR

SLIDES

Week 7 Slides - Instagram Marketing & GDPR

WORKBOOK & RESOURCES

A Guide to GDPR for Small Business
Instagram Marketing Template
Sample Website Privacy Policy
GDPR for beginners Infographic

LINKS & RESOURCES

INSTAGRAM TUTORIALS

  1. Setting up a winning profile
  2. How to optimise a picture post
  3. How to optimise a <60s video post
  4. How to use stories
  5. How to gain new followers
  6. The science behind when to post
  7. How to use highlights
  8. How to go LIVE on Instagram
  9. How to use IGTV
  10. Extra apps that help along the way