Digital Marketing Modules

Week 1

Introduction to Digital Age Marketing

Week 2

Content Marketing & Planning

Week 3

Your Content Marketing Plan

Week 4

Facebook Marketing – Part 1

Week 5

Facebook Marketing – Part 2

Week 6

Instagram Marketing

Week 7

Instagram Video & GDPR for Digital Marketing

Week 8

Website Optimisation

Week 9

Google My Business Profile & Google Analytics

Week 10

Google Pay Per Click (PPC) Advertising

Week 6

Instagram Marketing

In this module, you will perfect your Instagram account and prepare a 12-month/seasonal plan. You will understand how to create visual content for Instagram’s grid and Stories. You will also learn how to leverage Instagram TV and understand what metrics matter on Instagram.

Learning outcomes:

  • Audit of Your Profile
  • Your Instagram Marketing Plan
  • Visual Storytelling on Your Grid

VIDEO

AUDIO

SLIDES

WORKBOOK & RESOURCES