Digital Marketing Modules

Week 1

Introduction to Digital Age Marketing

Week 2

Content Marketing & Planning

Week 3

Your Content Marketing Plan

Week 4

Facebook Marketing – Part 1

Week 5

Facebook Marketing – Part 2

Week 6

Instagram Marketing

Week 7

Instagram Video & GDPR for Digital Marketing

Week 8

Website Optimisation

Week 9

Google My Business Profile & Google Analytics

Week 10

Google Pay Per Click (PPC) Advertising

Week 5

Facebook Marketing – Part 2: Ads Manager & Business Manager

In this module you will learn how to launch Facebook advertising campaigns as well as how to interpret the numbers of people engaging with your content.

Learning outcomes:

  • What is Facebook Ads Manager?
  • Types of Facebook Ads
  • How to set up a Facebook ad campaign
  • Facebook advertising creative options
  • Facebook ads placements

VIDEO

AUDIO

Facebook Marketing - Part 2

SLIDES

Week 5 Slides - Facebook Marketing

WORKBOOK & RESOURCES

[WATCH] Facebook Ads Tutorial

video

Most Used Hashtags - Loop Head Peninsula
Going Live on Facebook Checklist

LINKS & RESOURCES